Software That Means Business

This unique planning tool has been designed to cater with the full range of campaigns common in the commercial radio industry, including standard airtime, sponsorship and promotion.

Aims Planning is fully J-ET compliant in the UK and maximises the efficient building of campaign plans while allowing flexibility for alterations. Instant client creation (with subsequent approval processes) add dynamism to dealing with new clients while defaults aid both the speed of planning and pricing.

Full campaign history is always available as is real time campaign management. There is a full range of planning options including the ability to change time-bands on-the-fly or the option to define non-contiguous time-bands for S&P sales targeting of specific quarter hours. There is also the ability to plan at the lowest (i.e. per station, break type/duration and week) or the highest level (i.e. simultaneously enter a plan against all stations/durations/weeks).

Minimising the paper chase, a sophisticated workflow module is included offering:

• Pre-check, booking, renegotiation and cancellation of campaigns

• For different campaign types or account types or new execs/planners

• With different signoff rules based on client rating, credit level, value, etc.

• With different users/user groups assigned to approve, hold or reject

• With different escalation rules

Proactive alert mechanisms are provided through the integrated action manager to allow a user to view their own outstanding actions, their team’s actions and those campaigns they are tracking. Workflow manager allows administrators to monitor and manually reassign campaigns to different users.

Other features include:

• Built-in user security to control dynamic menu build and functionality access

• Ability to change time-bands on-the-fly per campaigns

• Ability to copy & paste a spot plan from any level to any level

• Ability to duplicate a copy plan across multiple weeks

• All audience impact & reach figures calculated on-the-fly as you plan

• Full cost per thousand and multiple rate card support

• Real-time availability held internally for trafficked & non-trafficked stations

• A comprehensive suite of revenue and availability enquiries

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